'Avengers: Endgame Encore' Tops the Box Office Seven Years Later With $26M

Seven years after it first assembled theaters around the world, Avengers: Endgame is a box office champion once again. Disney and Marvel's rerelease, titled Avengers: Endgame Encore, earned an estimated $26 million from 3,060 theaters across North America over the September 25-27 weekend, enough to claim the top spot ahead of a crowded field of new releases.

The Encore edition is more than a simple reissue. The rerelease adds four additional scenes to the film's ending and runs 187 minutes, six minutes longer than the original cut, and it has been positioned as a direct lead-in to Avengers: Doomsday, which arrives in theaters on December 18, 2026. The strategy clearly worked: audiences turned out in force, and premium formats carried much of the business, accounting for 67 percent of the domestic opening, with IMAX alone contributing an estimated $13.7 million.

Internationally, the rerelease added approximately $60 million for a global weekend of $86 million, a remarkable result for a seven-year-old film. Industry analysts noted that most rereleases struggle to clear $10 million; only the Star Wars and Lion King 3D rereleases have posted this kind of business in the past. The film's combined worldwide total now sits at roughly $2.89 billion, narrowing the gap with Avatar on the all-time chart.

A win for the theatrical playbook

The result also doubles as a marketing triumph for Marvel Studios. Rather than selling the Encore as nostalgia, Disney framed it as a prologue to Doomsday, giving fans a theatrical reason to revisit the Infinity Saga's climax before the next chapter begins. That framing, combined with the added scenes, turned a rerelease into an event and a reminder of how potent the Marvel brand remains when the theatrical experience itself is part of the pitch.

With Doomsday now less than three months away, the Encore's success gives Marvel momentum heading into its biggest release of the year. Whether the rerelease holds in its second weekend matters less than the message it sends: audiences will still show up for the big screen when the offer feels special.